


DUNG T. LE
Why work when you can imagine, create, and play.
Enough about myself. Lets talk about me.
As a student scientist at Pacific Tech, I invented a chemical laser with the help of my buddy, Mitch. However, we soon found out that our two-faced professor formulated a plan to sell the laser to the military as a weapon. So we hacked into the testing facility's computer and used the laser to heat an enormous tin of popcorn which exploded out from his house...
Oops, that's not me! But it sounds like a good movie script. mmmm...anyway.
Actually my story is not as dramatic but it does start in College, NC-State University of Design to be exact. Graduating in 1999 with a BA in Graphic design, I purchased an all black wardrobe and left for New York City. To my good fortune, I landed an awesome job at RG/A as an interactive designer.
Later, I migrated to Atlanta where my design adventures landed me a job in motion and broadcast firm. With every project experience, I gained a broader range of skills in typography, broadcast design and corporate identity development.
12 years later, I'm plugged-in to the new digital user interaction at Razorfish - building experiences to increase consumer traffic and sales. With advancing technologies and changing trends, I always welcome new challenges and am ready to create better solutions.
Knowledgeable Creative Lead, with 12 years experience, looking to significantly contribute to an imaginative team, developing concepts, leading brand initiatives and design while having the opportunity to mentor and gain professional growth.
Objective
Creative & Concept Development
Design & Art Direction
Design Implementation
Digital User Interaction Design
Motion Design
Brand Identity Exploration
Specialities
JCPenney
The Coca-Cola company
Microsoft Windows 7 Phone
Kraft Food Inc.
Ford Motor Company
Cartoon Network
JP Morgan
The Home Depot
Nickelodeon
CNN
The Travel Channel
PBS Kids
Herman Miller
The Weather Channel
Mini Cooper
Brand Relationships
Work Experience
Art Director/Digital User Interaction
RAZORFISH EMERGE EXPERIENCES (2009 - Present)
Responsible for conceiving and directing the creative aspects of digital and user interaction design. Knowledge of user interaction process - from preliminary sketches through final implementation. Work directly with Experience Director to create quality, engaging presentations and solutions. Research potential creative delivery and innovative digital platforms. Assist leadership team during design review and contribute creative work for pitches and business case studies. Manage final production of assets for development and QA.
Design Director
FREELANCE (2005 - 2009)
Conceptualize creative solutions, provide art direction and execution from initial brainstorming to final production. Actively and effectively collaborate with in-house Creative Directors, writers and account teams to manage creative challenges, timelines and budgets. Maintain a high level of creative and strategic work that meets or exceeds client objectives.
Designer
PRIMALSCREEN (2000 - 2005)
Develop concepts and design implementation for on-air programs and network identity packages.
Designer
RG/A (1999 - 2000)
Assist in taking projects from concept to completion in a variety of media including print design and flash animation.
Skills
Photoshop
Illustrator
After Effects
Dreamweaver
Fireworks
Maxon Cinema 4D
InDesign
Education
Bachelors of Graphic Design
COLLEGE OF DESIGN
NORTH CAROLINA STATE UNIVERSITY (1999)



JP MORGAN
Imagine how much more you could play if your money did all the work.
Located in more than 100 countries,
JP Morgan is a major player in the global financial arena and has a history of influencing the world economy.
With the US Open hosting some of the greatest international tennis players, JP Morgan took the opportunity to show their global presence through an enhanced interactive experience.
Using accessible technology, C-level audiences are engaged through smart interaction and motion. QR tag were made available as a takeaway for desktop experience.


WP7
A charismatic device that fits every character.
When: 2010. Where: Mobile World Congress. Who: EVERYONE!
Microsoft was introducing their first mobile operating system, Window 7 Phone. However, the size of a real smartphone is too small to be seen by huge audiences. So what did they need?
A BAP, of course. (Big Ass Phone)
Emulating the core of a true Window 7 Phone OS, the BAP gave a visual glimpse of what would be released, demonstrating everything that was great about the OS.


JCPENNEY
Dress-up is so much more fun when there are more outfits to try.
JCPenney is the industry leader in clothing retail.
To continue this trend in leadership, the retail giant introduced a new in-store digital experience to compliment their traditional shopping program.
With the digital assistant, customers search inventories available in-store or online, create personal style profiles and have the option to view customer-based recommendations. This personalized process allows the customers to narrow down the choices that best fit their occasions.
Buy the outfit in-store or print out the details for a later purchase.


HOME DEPOT
Bing! Bang! Boom! Browse!
To the weekend-warriors and do-it-yourselfers,
Home Depot made it a little easier for those who want to maximize their time and improve their dwelling design.
An interactive display designed to enhance the in-store shopping experience gives consumers the capability to save their session, view similar products in-store, compare items then make final purchases from the kiosk.
Consumers can browse through a multitude of product offerings while using smart filters to call out the right items to buy.


DELTA
Journey as far as your imagination will carry you.
Partnering with Madison Square Garden,
Delta Airlines offers an aspirational travel experience for the adventurous.
The journey starts with VIP guest selecting from a list of pre-written keywords used to describe their ideal travel destination.
The AI generated response provides a set of locations that best fit the users mood. Results can be explored in detail or saved to smartphones for later bookings.


FORD MOTOR
It's more than an engine with four wheels.
It's a User-friendly smart device.
Ford brought the first car to the masses. In 2010, the company redefined what it means to be mobile. For the first time, Ford revealed their 2013 Focus EV concept car at the Consumer Electronic Show.
The center console simplifies driver and car interaction with an intuitive menu navigation and only displays driver-relevant information. Sync with the smartphone, driver and car map out the best route to take on trips while staying close to charging stations.