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| ASPIRE FOUNDATION |
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| Aspire, a non-profit incubator for minority-owned businesses in the construction industry, wanted to establish a creative direction for their marketing strategy and visual communications. We collaborated with management to get a better understanding of their corporate culture, relationship with current and prospective clients/partners. Their desire for a personal approach lead to the “growth and reaching out” concept. The use of employee, volunteer and client imagery partnered with quotes promoted transparency and the idea of teamwork. The website can be easily updated and allows for the rotation of client imagery and quotes. It also features registration for fundraising events and industry data about current market trends. |
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